Tower Records
The task was to drive relevancy with any old brand by introducing a new technology.
As huge music fans, my partner and I were frustrated by the difficulties of acquiring tickets to our favorite artists’ shows, no thanks to bots and scalpers.
We thought that this would be a great opportunity to introduce SoulBound Tokens.
Unlike NFTs, they are non-transferable and don’t have any market value. Their main use case is for reliable identity verification and memberships.
By Ian Vicencio & Toto Ho
Role: Copywriting
Any purchase with Tower Records will grant customers an official SoulBound Token.
With this membership, they can get access to exclusive live events, advance ticket sales, and many more.
Membership Perks
On top of advance ticket booking, Tower Records SBTs can serve the purpose of identity verification.
Not only does it provide members with a smoother checkout experience, but it also helps prevent third-party buyouts.
Proof-of-Humanity
The issuing party (Souls) can SoulDrop exclusive content to members who hold their SBTs, strengthening the connection between fans and artists.
SoulDrops: Exclusive Airdrops
Too much fun at a show can sometimes lead to disastrous events, that's why SBT holders can opt to input their medical records.
The nearest medical assistance will be prompted based on the token holder's seat.