Summer Sonic
Summer Sonic is an annual two to three-day festival held at the same time between Osaka and Tokyo in Japan. Over decades, it has become Japan’s biggest music event, with attendees ranging from all age demographics.
My partner and I were tasked to build an awareness campaign with a mix of digital and traditional mediums for the music festival.
By Ian Vicencio & Mimi Sia
Role: Copywriting
Live Together.
This concept all stemmed from our research that Japan is a society with no one to turn to. The pandemic further exacerbated the feeling of loneliness and isolation all because of the mindset of not wanting to inconvenience others.
We wanted to emphasize the importance of hope and community because what better way to bring people together than with music and celebration?
We’ve been through a lot but eventually came out of it.
Instagram Ads
Transit Billboards
Mobile App
The app lets you buy tickets and check out the festival’s schedules and the artists playing.
We’re also introducing Sonic Points where attendees can do various challenges that test the limits of their comfort zone. They can collect these points in exchange for official Summer Sonic merchandise.
