SPAM® Philippines

The SPAM® x More campaign was focused on empowering the “chef-in-shorts” aka normies who love to cook.

This is because the Philippines loves SPAM® Brand. So much so that it has contributed to the majority of Hormel International’s sales.

With this, our agency was tasked to create a series of vignettes that stayed true to the irreverence of SPAM® Brand while also displaying a touch of Filipino humor.

This is one of my favorite projects as a creative and as a big fan of the brand since childhood.

Roles: Story Ideation, Scriptwriting, Storyboarding

A clumsy foodie and aspiring food content creator fumbles her way into the kitchen as she makes a video about a SPAM® recipe that goes viral.

A tired student needs fuel for his all-nighter sesh. Obviously, there’s no better midnight snack than a hearty bowl of warm instant ramen with SPAM®.

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