eBay AI Landing Page
I was scared to take on this project for many reasons. The scariest one being that AI could replace me and that the clients will realize that. But as I sifted through the prompt results, I started to recognize that AI can only serve as a jumping-off point by providing initial ideas.
AI results read stiffly and awkwardly. In the end, it was still up to me to write the content according to eBay’s style and tone of voice.
It still needed a human touch that only a real writer can provide.
Olympics
eBay is all about keeping up with cultural moments and the clients wanted to leverage the “Games” as much as they can. By tapping into the spirit and emotion of the event, we were able to present relevant products and facts in a more conversational manner.
Secondhand September
Sustainability is not a trend. It’s a movement.
More people are starting to ditch fast fashion for pre-loved pieces. DIY and customization is in, now more than ever. Refurbished goods are just as good as new.
Secondhand September is changing the way we shop. And eBay is the perfect place to do all of that.
